L'Oréal Professionnel Inoa Blonde Resist

Banish the brass from your cool blondes.

Inoa Blonde Resist features new high-resistance technology that stabilises and preserves the cool reflects in blonde hair. The patented formula in these 2 shades means that cool blondes last longer-in tests, it kept the brass at bay for up to 8.5 washes.

Being Inoa, of course it delivers even colour results that your clients will love, giving them natural-looking, cool blondes with long-lasting depth and tone. More than that though, their hair will feel better conditioned and the absence of ammonia means no bad smell or burning sensation on their scalps for a more pleasant colouring experience all round.

Performance is great too with Inoa's ability to lighten up to 3 levels and cover up to 70% white hair. It's also easy to match Inoa to Majirel colours as their numbering systems are identical.

Each Blonde Resist shade comes in a 60-gram tube. Mix 1:1 with the appropriate strength of Inoa Oxydant. Development time is around 35 minutes.