L'Oréal Professionnel iNOA

Ammonia-free hair colour with incredible coverage.

L'Oreal Professionnel iNOA is fast and easy to work with, whether that's mixing, applying, rinsing or extending to the lengths. It's repackaged for 2023 but all shades are intermixable with the old so there's no need to throw away your old tubes.

L'Oreal have consolidated the range too, so you'll find all the shades here (including Carmilane, Fundamental, Mocha and Blonde and Brown Resist) rather than split across many different colour families. If you're used to L'Oreal hair colour, then the shade numbering system is easy to understand as it's identical to Majirel.

None of the shades contain ammonia, so there's no bad smell during application, but some have extra tech for better colouring. A few notes to help you choose:

• Fundamentals are designed for those times when you need 100% coverage on 70-100% white hair using a warm fashion shade.
• Carmilane‚Ñ¢ colourant delivers high intensity reds with colour that will captivate.
• Blonde Resist (7.11, 8.21, 8.22, 9.12) features high-resistance technology that stabilises and preserves the cool reflects in blonde hair.
• Brown Resist (4.56, 4.65, 5.12, 5.15, 5.5 & 5.52) uses high-resist technology which creates larger multi-dimensional colour molecules that grip the hair fibre for longer.

iNOA's oil-inside formula also means that your clients' hair is left with tremendous shine and in beautiful condition after treatment.

iNOA will cover up to 100% grey hair and can lighten up to 3 levels. It's mixed 1:1 with the appropriate Inoa Oxydant and develops in around 35 minutes.

Each shade comes in a 60-gram tube.