L'Oréal Professionnel DIA Richesse

DIA Richesse is L'Oreal's next generation tone-on-tone colour, designed for natural hair and offering rich, deep reflects and incredible softness. It's ammonia-free, semi-permanent (lasting up to 4 weeks) and will give white hair coverage of up to 70% on base shades.

It will lighten up to 1.5 levels and also darken up to 4 levels with variable intensity and a colour that fades away discreetly over time. Couple that with its natural look, and you can see why DIA Richesse is an easy first step into hair colour for clients who haven't tried colouring before. The wide range of shades is spread across 10 colour families:

• Ash-shades of blonde and brown with ashy coolness;
• Cool Blondes-beautiful, multi-dimensional blondes like Toffee Cream or Natural Honey;
• Cool Browns-enhanced natural tones and sophisticated glamour;
• Hi-Visibility-shades designed to suit a variety of base shades to give ultra-visible, shiny colour even on dark hair;
• Milkshakes-get the cream of colour with these delightful shades;
• Mochas-deep coffee and chocolate tones (.8) for bang-on-trend looks;
• Naturals-all the base shades and Clear. (Mix Clear either 1:3 or 1:1 with another DIA Richesse shade to accentuate reflects, or use on its own to create a simple transparent gloss that'll unleash the full beauty of a client's existing colour.);
• Reds & Coppers-shades like Amaryllis or Intense Copper Blonde to add warmth and fire to hair;
• Warm Blondes-scrumptious blondes like Honey Vanilla or Golden Beige;
• Warm Browns-delicious brunette possibilities such as Praline, Coffee or Honey Chestnut.

For best results mix DIA Richesse with DIACTIVATEUR (1:1.5 ratio). This is available in 3 strengths (allowing you to vary the shade intensity). Development time is just 20 minutes.

Each shade comes in a 50-ml tube.