L'Oréal Professionnel DIA colour

Dia colour, a revolutionary alkaline demi-permanent gloss colour that's free of ammonia*. This range boasts 100% true-to-tone natural reflects, crafted with up to 91% ingredients of natural origin**. With the ability to cover up to 70% of grey hair, it delivers triple the shine*** and boosts hair vibrancy. Its creamy texture ensures effortless mixing, application, and rinsing. Exclusively designed for professional use, Dia colour is the answer to lacklustre hair.

KEY BENEFITS:

• Achieves up to 70% grey coverage
• Infuses hair with 3x more shine***
• Elevates hair up to 1 level with our unique alkaline technology, all without ammonia*
• Adds depth and dimension suitable for all hair types and textures
• Offers a wide range of customizable results with an extensive palette of intermixable shades, from the lightest blondes to the darkest browns in cool, neutral, and warm tones.

EXPERT ADVICE:

Pair any Dia Activateur Developer with Dia colour for optimal results (1:1.5 mixing ratio). We suggest:

• 6-vol. Dia Activateur Developer for a subtle tone-on-tone colour deposit
• 9-vol. Dia Activateur Developer for standard tone-on-tone colour and maintenance
• 15-vol. Dia Activateur Developer for intense colour deposit and optimal grey blending, providing up to 1 level of lift.

SERVICE HIGHLIGHTS:

• Ideal for clients seeking their first colour experience
• Perfect for clients desiring a low-maintenance colour refresh
• Provides up to 70% grey coverage
• Adds lustre to naturally dull hair

*Ammonia-free for a more pleasant scent

**Individual shades may vary - Maximum ingredient naturality is 92%, minimum is 84%

***As per instrumental test vs. previous formula