It&ly Aquar&ly (Aquarely)

Easy-to-use, low ammonia, vibrant Italian colour.

Aquar&ly (Aquarely) is so simple to use that It&ly named it for the Italian word for water colour (Acquerello): the simplest painting technique which allows artists free creative expression with minimal complexity.

It's formulated with intense micro-pigments which penetrate deep into the hair, but only require a partial opening of the cuticle. This means that Aquar&ly needs less ammonia, so hair is less stressed and stays in better condition. Condition is further enhanced by hydrolysed wheat proteins and a coconut oil base which leaves coloured hair feeling soft and silky.

The range comprises Many of vibrant colour with accent and correction shades, all offering 100% grey coverage. They're divided into 22 stories:

• Naturali (N & NI)-perfectly balanced natural tones with intense natural tones for when you need extra strength;
• Ceneri (C)-natural ash tone to control unwanted warmth;
• Neri Magici (1B, 1C & 1V)-pure blacks with deep blue or violet reflects;
• Beige (B)-perfect for classic blondes without unwanted red or ash undertones;
• Matt (I)-designed for cooler, naturally opaque tones with less vivid undertone reflects;
• Smoky (K)-cool series with reduced ash for refined and natural shades;
• Coloniali (CL)-warmer naturals for golden browns and warm blondes;
• Caramello (CA)-blends of caramel gold and chocolate for nuanced brunettes;
• Cioccolati (CH & CP)-rich chocolate browns with CP shades blended with chili pepper red;
• Autunno (RD)-rich reds with complex autumn gold undertones;
• Dorati (D)-brilliant golds for vibrant warmth or golden tonal balance when mixed with other shades;
• Ramati (R)-fiery red tones with rich translucent depth and reflects;
• Iris√©e (V, P & RU)-violet, plum and ruby tones, ideal for fashion colour;
• Mogano (M)-mahogany tones for rich colour depth and excellent coverage;
• Tiziani (T)-golden-red tones as used by the Renaissance Master Titian;
• Tutti Frutti (FM & FA)-delicious tangerine and apricot tones;
• Rossi Fiammanti (RF & RR)-bold, intense reds to add fiery reflects to a mix or create a brilliant signature red;
• Rossi Intensi (RI)-darker reds designed to maintain intensity and reflects in darker formulations;
• Artici (AP, AA & AC)-soft, rich, cool and pearlescent Nordic blondes;
• Superschiarenti (SS)-exceptional high-lift blondes with outstanding tonal refinement;
• Regolatori D'Intensita (N & WR)-clear base (N) for intensity reduction and a green base (WR) for anti-red refinement;
• Accentutones (A)-primary colour base concentrates for colour correction or extra intensity.

For best results combine 50 ml of Aquar&ly with 75 ml of a good quality developer like Kobe Pro Cream Peroxide. Development time is 25 to 45 mins depending on the level of lift required.

It&ly Aquar&ly comes in 100-ml tubes.