Is your Salon ready for the Summer Holiday Season?

Summer is in full swing, and July and August are some of the busiest months in the salon calendar!

Yep, that's right, summer heats up, so does the demand for hair and beauty treatments.

Clients want to refresh their look for holidays, weddings, and summer BBQ's, and now is the perfect time to put together some fantastic summer holiday pamper packages that will satisfy your clients and boost your business.

Keep on reading for our ultimate guide to salon treatments that will leave your clients looking sun-kissed and sensational.

Create Irresistible Summer Holiday Pamper Packages for Your Clients

Let's talk about why creating summer pamper packages is a smart move for your salon business.

1. Convenience

Empower your clients with the convenience of bundled services, making it easier for them to book multiple treatments in one go.

2. Value for Money

Packages offer clients better value, encouraging them to spend a bit more while feeling they're getting a great deal.

3. Increased Bookings

Attractive packages can fill your appointment book quickly, especially during the busy summer months.

4.Upselling Opportunities

Packages provide an excellent opportunity to introduce clients to new services they might not have tried otherwise.

Now, let's get into some specific package ideas to give you some food for thought!

Summer Glow Package

What's Included?

• Hair Colour Refresh or Balayage
• Spray Tan
• Gel Manicure

Why it's a Good Idea?

This package is perfect for clients looking to achieve that sun-kissed, beach-ready look.

The hair colour refresh ensures vibrant, shiny hair, while the spray tan gives a healthy glow without the harmful UV rays.

Top it off with a long-lasting gel manicure; your clients will feel ready to hit the beach in style.

Beach Babe Bundle

What's Included?

• Bikini Wax
• Lash Extensions
• Shellac Pedicure

Why It's a Good Idea?

Ideal for clients prepping for a beach holiday, this package focuses on areas that will be on full display. The bikini wax ensures smooth, hair-free skin, while lash extensions give a fluttery, glamorous look perfect for holiday. The shellac pedicure guarantees chip-free, gorgeous toes that will look great in sandals.

Wedding Wonder Package

What's Included?

• Bridal Hair Trial and Wedding Day Hair
• Full Leg Wax
• Eyelash Lift and Tint
• Classic Manicure

Why It's a Good Idea?

With wedding season in full swing, brides and their parties are looking for comprehensive beauty solutions. This package covers all bases, from hair trials to ensure the perfect wedding day style, to smooth legs, and enhanced lashes. A classic manicure completes the look, ensuring the bride feels pampered and picture-perfect.

Ultimate Relaxation Retreat

What's Included?

• Deep Conditioning Hair Treatment
• Full Body Massage
• Luxury Manicure and Pedicure

Why It's a Good Idea?

For clients who need a bit of R&R, this package is the ultimate treat. The deep conditioning treatment revives summer-damaged hair, while a full body massage melts away stress. Pairing this with a luxury manicure and pedicure ensures your clients leave feeling completely rejuvenated.

How to Price Your Salon Packages Correctly

Pricing your salon packages correctly is crucial for maximising your profits while providing value to your clients. 

Here are some steps to help you get the pricing just right...

Understand Your Costs

Start by calculating the cost of each service included in your package. 

This includes:

• Product Costs: Shampoo, conditioner, colour, wax, etc.
• Labour Costs: Time spent by your stylists or therapists.
• Overhead Costs: Rent, utilities, and other operational expenses.

Add up these costs to get the base cost of your package.

1. Consider Your Market

Research what other salons in your area are charging for similar packages. This will give you a benchmark and help you stay competitive.

2. Know Your Value

Identify what sets your salon apart. If you offer exceptional service, use high-end products, or have highly experienced staff, you can justify a higher price.

3. Set Your Profit Margin

Decide on a reasonable profit margin. This can vary depending on your business goals but generally falls between 20% and 50%. Add this margin to your base cost to determine your package price.

4. Create Tiered Packages

Offer packages at different price points to cater to a wider audience:

• Basic Package: Affordable, includes essential services.
• Mid-Tier Package: A bit more comprehensive, offering better value.
• Premium Package: All-inclusive, luxury treatments for those willing to spend more.

5. Include Perceived Value

Enhance the perceived value of your packages by including small extras like a complimentary beverage, a mini head massage, or a free product sample.

6. Test and Adjust

Once your packages are priced, monitor their performance. If a package isn’t selling well, consider adjusting the price or the services included.

How to Promote Your Summer Pamper Packages

• Social Media

Share eye-catching posts and stories showcasing your packages. Highlight the benefits and include testimonials from happy clients.

• In-Salon Displays

Create attractive displays and flyers that detail your packages. Make sure your reception staff and salon team are fully briefed to upsell these packages to clients.

• Email Marketing

 Send out a newsletter to your client list, offering special discounts for early bookings.

• Referral Incentives

Encourage your existing clients to refer friends and family by offering a discount on their next package if they bring in new customers.

Wrapping Up

Creating summer holiday pamper packages is a win-win for both your clients and your business.

Start promoting your packages now and watch your summer season sizzle with success!

Here's to a busy, booming summer season!

Stock up on your salon essentials for summer at Cool Blades, a trusted supplier in the hairdressing industry for over thirty years!

As a family-owned business with over 3 decades of experience in the hairdressing industry, we truly understand your needs as a busy salon owner or mobile salon professional.

CoolBlades is dedicated to helping salon professionals like you save money without compromising on quality.

Shop with Cool Blades today!